Betsy DeVos a Politician, Entrepreneur and Philanthropist

Betsy DeVos is an entrepreneur, a politician and the current Secretary of Education for the United States. She was born on 8th January 1958 in Holland, Michigan. She was appointed the secretary of education by President Donald Trump with Mick Zais as her deputy. Betsy DeVos went to Holland Christian High School, a private school in her hometown. She also graduated with a bachelor’s of arts degree in business economics at the Calvin College in Michigan. She founded the Prince Corporation which deals with supplying automobile parts in Holland Michigan. DeVos’ involvement in politics started in college. She was elected to serve as the delegate for Michigan Republican Party from 1986. She was also the Republican National Committeewoman for Michigan from 1992-1997 and the Michigan Republican Party’s chairwoman from 1996-2000.


Her family has been actively involved in the Republican politics having donated over 17 million dollars to political committees and candidates since 1989. DeVos stated that she expects the Republican Party to use the money in promoting policies of honesty, respect for human rights and the good governorship. She is an investor and serves on the board of Neurocore an organization that helps people with brain disorders such as depression autism and anxiety attacks get better through biofeedback treatment methods.


The DeVos family founded the Dick and Betsy DeVos Family Foundation in 1989, an organization whose objective is to support, grow and develop justice, leadership, education and the community at large. Through the organization, the DeVos family has contributed over 139 million dollars to charitable organizations and cases. The organization has funded medical research, hospitals, Christian schools, and evangelic missions. Forbes named the Foundation number 25 in the America Top givers list in 2015. Most of its donation goes to Christian organizations and schools. DeVos believes that private and charter schools should open up to other students in order to provide parents and children the opportunities to study in these schools. She states that this is possible through giving financial assistance to these schools.


From 1999- 2004, the foundation has donated 59.7 million dollars to public schools, 8.6 million to Christian private schools and 5.2 million to charter schools across the United States. DeVos was appointed as a board member of Kennedy Center for the Performing Arts in 2004 by President George Bush. While on the board she financed a center to educate the board of directors and the arts managers on ways to fundraise and manage their institutions. This program was later called DeVos Institute of Arts Management. The family contributed 22.5 million dollars to fund this program in 2010. In 2003 the DeVos founded the All Children Matter PAC to give education vouchers, private schools scholarships, and tax credits to businesses. She is part of the board of Foundation for Excellence in Education. A foundation built to help American children reach their potential through education.


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Kate Hudson Gives Online and Offline Crowd Opportunities to Shop Fabletics

Fabletics is the brand of athletic clothing for women that is becoming the social media darling of the industry. People are getting familiar with this brand if they’re looking for what is classified as athleisure wear. This the type of clothing that allows women to work out and still get other things done after in the same garments they worked out in.


Fabletics that certainly made it easy for a lot of people to explore the possibility of trendy clothing without spending a ton of money in the process. This has become a very exciting company that Hudson has managed to bring to a whole new consumer base that may have never considered shopping for athletic clothing through a website before. What Kate Hudson has managed to do so well is connect people with a line of clothing that provides a high level of comfort to a very wide spectrum of consumers. There is no shortage of choices when it comes to this clothing because the website is updated on a regular basis.


People in America, Australia and Canada all have access to Fabletics. For Kate Hudson there are certainly plans to take this to even more consumers. That may be one of the main reasons that she has been able to flourish with this athletic clothing brand. She continues to expand into new territory, and she is not afraid to branch out to a whole new environment.


A large part of her bonus in the area of athletic clothing comes from a strong desire to connect with customers that have different needs. Kate realizes that there are some customers that are interested in yoga so they check the website for yoga pants. There are others that check the website for active wear because they like to run or jog. There are even outfits available for swimmers. That gives Fabletics a wide assortment of customers. It also makes Kate Hudson more passionate about her marketing strategies.


She knows that when she talks about the brand that she has to get the word out there about all the different outfits that are available to a plethora of consumers. Kate Hudson is smart when it comes to promoting Fabletics and helping the company stand apart. She recognizes that there is a consumer base that is looking for clothing online, but she also recognizes that there are customers that have never shopped online and made a habit of buying clothes through the e-commerce methods. This is why she is putting so much effort into building a brand where people do not have to choose.


They can shop online if they want to, but they can also shop offline if they prefer. This is why she is opening so many new stores in the near future. Hudson does not want to restrict her customer base in anyway. Kate wants people to be able to shop the Fabletics merchandise in whatever way that they are comfortable. She wants to cater to communities online and offline.


IDLife: Creating Products And Programs For Optimal Health

IDLife LLC is a health and wellness company founded in 2014 by Logan Stout. The company’s goal is to educate people about the importance proper health and nutrition and to give them access to nutritional products that are of the highest quality. The IDLife consumable products are made using the highest quality ingredients without any unnecessary additives or fillers. The IDLife products are also GMO, gluten, hormone and soy free. The name IDLife stands for individually designed life. The understanding is each person has unique nutritional needs. The company offer products and programs to help people lead healthier lives.

Beginning to enjoy the IDLife experience is simple. All a person has to do is visit and fill out the free, confidential health assessment. The answers generate a report which has scientifically backed supplement recommendations. This allows each person to create their individual, customized vitamin program using the pure, high-quality, original IDLife products. The product recommendations are based on years of research and science-backed studies. This approach gives customers the confidence of knowing they will receive exactly what they need.

At IDLife they understand that in addition to high-quality, nutritious food people need support and guidance to attain their health and wellness goals. So they provide personalized guidance tailored to meet the specific health factors as well as personal goals of each customer. As IDLife founder and CEO Logan Stout puts it, “Individuals play the game, but teams win championships.” IDLife embraces the teach approach to improving people’s level of health and wellness. As a result IDLife customers work closely with groups of amazing individuals all focused on producing results that lead to excellent health.

The company’s IDNutrition is part of an innovative 3 step program that helps people lose excess weight and enjoy optimal health. Each morning the person drinks an IDLife shake with their IDNutrition Morning vitamin pack. In the afternoon, they take the IDLife Hydrate. Then in the evening there’s the IDNutrition evening vitamin pack and the IDLife Sleep Strip. In no time at all they’ll lose the excess weight and have increased energy and improved health.

For more information about IDLife, just click here.

Normann Pattiz Releases Outcome on Podcast Advertising Research Study

Normann Pattiz, the executive chair of PodcastOne alongside Tom Webster, the strategy VP at Edison Research released the outcome of studies conducted on podcast advertising. The tests were conducted on the advertising campaigns on five big consumer brands from different categories of products and services. The first-ever tests were carried out before the advertising campaigns went live and after they had run for around four to six weeks. The studies were conducted in 2016 during the second half of the year. The released results showed that podcast advertising had a positive impact on the intention to purchase, brand and specific messaging recall. The released results portrayed a number of findings that point towards the positive impact of podcast advertising. Learn more:


Research Studies


A total of three different studies were carried by Edison Research on the effectiveness of podcast advertising on five nationwide brands. Among these brands were some that were well known by the market and were only passing new messages while others were fairly new. The new products were looking for trials as well as awareness. The released results showed that indeed more people were appreciating the products’ brand messages and showed an increased intent to either consider or even purchase them. Learn more:





Pattiz revealed that his company favored independent verifications on the impact that advertising on the podcast format has over using the conventional formats. He was happy with the results as they validated their method of approach to incorporated marketing and measurement. Tom Webster, on his part revealed his excitement for having been given the honor to help PodcastOne gauge the effectiveness of their advertising format. He was also satisfied with the outcome as it was near perfect since they carried out the studies before and after the advertising campaigns were run. This enabled them to definitively show the effectiveness of podcast advertising on products. Learn more:


About Normann Pattiz


Mr. Normann Pattiz is the chair of Launchpad Digital Media/PodcastOne. He also founded Westwood One, which he led to become the biggest radio network that provided news, entertainment, traffic, talk and sports programming to the broadcasting sector. Westwood One was involved in the management, ownership and distribution of CBS News, NBC radio networks, NCAA Basketball, NFL Football among others. He also created the Courtside Entertainment Group in 2010 before launching PodcastOne Sales and PodcastOne in the recent past. Normann Pattiz has served on the United States’ Broadcasting Board of Governors under both President Clinton and Bush. He is also the University of California’s Regent. Learn more:

Wild Ark Focuses On Wildlife Conservation

Mark and Sophie came up with the idea of Wild Ark many years back. The motive of the body is to help conserve wildlife by partnering with organizations of si milar purposes and inspiring people to conserve the wildlife. The couple was later joined by a team of individuals who together form Wild Park. They collaborate with many national parks and organizations around the world and helps reconnect people to nature. Tourists are asked to visit any of the eco-sensitive travel destinations as they will have fun in the locations and contribute to conserving the environment. Learn more:

  1. Mobile Tented Safaris in Botswana

Mobile Tented Safaris in Botswana is one of the destinations that is supported by Wild Park. The site offers the visitors camps that are spread in the deep wilderness keeping them away from the busy crowds. When you take this option, you feel like you are in the jungle with the animals. You also experience what the early African explorers experienced in the jungle. Moreover, Mobile Tented Safaris offers you a flexible schedule whereby you can choose to be in the camps for 4 to 13 days as the Rangers guide you to the various attractions in Botswana. Key among the destinations are Victoria Falls and Chobe National Park. The park allows all teenagers above 12 years and adults.

  1. Londolozi Game Reserves in South Africa

Another African destination that is supported by Wild Ark is Londolozi Game Reserves in South Africa. The destination was the original game park in South Africa and has been in operation for the last 90 years. It is a family run business that also serves as a center for eco-tourism. Londolozi is a Zulu word that means a protector for all living things. Just as the name suggests, the mission of the park is to protect all wildlife from prey and exploitation.

There are luxurious facilities, lovely cuisines, and exceptional services for tourists who come to Londolozi. The management makes sure that all the tourists have an ‘out of this world’ experience once they visit the park. The visitors enliven their spirits here and many become return visitors, as one visit at Londolozi is never enough. Learn more: