IDLife: Creating Products And Programs For Optimal Health

IDLife LLC is a health and wellness company founded in 2014 by Logan Stout. The company’s goal is to educate people about the importance proper health and nutrition and to give them access to nutritional products that are of the highest quality. The IDLife consumable products are made using the highest quality ingredients without any unnecessary additives or fillers. The IDLife products are also GMO, gluten, hormone and soy free. The name IDLife stands for individually designed life. The understanding is each person has unique nutritional needs. The company offer products and programs to help people lead healthier lives.

Beginning to enjoy the IDLife experience is simple. All a person has to do is visit and fill out the free, confidential health assessment. The answers generate a report which has scientifically backed supplement recommendations. This allows each person to create their individual, customized vitamin program using the pure, high-quality, original IDLife products. The product recommendations are based on years of research and science-backed studies. This approach gives customers the confidence of knowing they will receive exactly what they need.

At IDLife they understand that in addition to high-quality, nutritious food people need support and guidance to attain their health and wellness goals. So they provide personalized guidance tailored to meet the specific health factors as well as personal goals of each customer. As IDLife founder and CEO Logan Stout puts it, “Individuals play the game, but teams win championships.” IDLife embraces the teach approach to improving people’s level of health and wellness. As a result IDLife customers work closely with groups of amazing individuals all focused on producing results that lead to excellent health.

The company’s IDNutrition is part of an innovative 3 step program that helps people lose excess weight and enjoy optimal health. Each morning the person drinks an IDLife shake with their IDNutrition Morning vitamin pack. In the afternoon, they take the IDLife Hydrate. Then in the evening there’s the IDNutrition evening vitamin pack and the IDLife Sleep Strip. In no time at all they’ll lose the excess weight and have increased energy and improved health.

For more information about IDLife, just click here.

Normann Pattiz Releases Outcome on Podcast Advertising Research Study

Normann Pattiz, the executive chair of PodcastOne alongside Tom Webster, the strategy VP at Edison Research released the outcome of studies conducted on podcast advertising. The tests were conducted on the advertising campaigns on five big consumer brands from different categories of products and services. The first-ever tests were carried out before the advertising campaigns went live and after they had run for around four to six weeks. The studies were conducted in 2016 during the second half of the year. The released results showed that podcast advertising had a positive impact on the intention to purchase, brand and specific messaging recall. The released results portrayed a number of findings that point towards the positive impact of podcast advertising. Learn more:


Research Studies


A total of three different studies were carried by Edison Research on the effectiveness of podcast advertising on five nationwide brands. Among these brands were some that were well known by the market and were only passing new messages while others were fairly new. The new products were looking for trials as well as awareness. The released results showed that indeed more people were appreciating the products’ brand messages and showed an increased intent to either consider or even purchase them. Learn more:





Pattiz revealed that his company favored independent verifications on the impact that advertising on the podcast format has over using the conventional formats. He was happy with the results as they validated their method of approach to incorporated marketing and measurement. Tom Webster, on his part revealed his excitement for having been given the honor to help PodcastOne gauge the effectiveness of their advertising format. He was also satisfied with the outcome as it was near perfect since they carried out the studies before and after the advertising campaigns were run. This enabled them to definitively show the effectiveness of podcast advertising on products. Learn more:


About Normann Pattiz


Mr. Normann Pattiz is the chair of Launchpad Digital Media/PodcastOne. He also founded Westwood One, which he led to become the biggest radio network that provided news, entertainment, traffic, talk and sports programming to the broadcasting sector. Westwood One was involved in the management, ownership and distribution of CBS News, NBC radio networks, NCAA Basketball, NFL Football among others. He also created the Courtside Entertainment Group in 2010 before launching PodcastOne Sales and PodcastOne in the recent past. Normann Pattiz has served on the United States’ Broadcasting Board of Governors under both President Clinton and Bush. He is also the University of California’s Regent. Learn more: