Fabletics is the brand of athletic clothing for women that is becoming the social media darling of the industry. People are getting familiar with this brand if they’re looking for what is classified as athleisure wear. This the type of clothing that allows women to work out and still get other things done after in the same garments they worked out in.
Fabletics that certainly made it easy for a lot of people to explore the possibility of trendy clothing without spending a ton of money in the process. This has become a very exciting company that Hudson has managed to bring to a whole new consumer base that may have never considered shopping for athletic clothing through a website before. What Kate Hudson has managed to do so well is connect people with a line of clothing that provides a high level of comfort to a very wide spectrum of consumers. There is no shortage of choices when it comes to this clothing because the website is updated on a regular basis.
People in America, Australia and Canada all have access to Fabletics. For Kate Hudson there are certainly plans to take this to even more consumers. That may be one of the main reasons that she has been able to flourish with this athletic clothing brand. She continues to expand into new territory, and she is not afraid to branch out to a whole new environment.
A large part of her bonus in the area of athletic clothing comes from a strong desire to connect with customers that have different needs. Kate realizes that there are some customers that are interested in yoga so they check the website for yoga pants. There are others that check the website for active wear because they like to run or jog. There are even outfits available for swimmers. That gives Fabletics a wide assortment of customers. It also makes Kate Hudson more passionate about her marketing strategies.
She knows that when she talks about the brand that she has to get the word out there about all the different outfits that are available to a plethora of consumers. Kate Hudson is smart when it comes to promoting Fabletics and helping the company stand apart. She recognizes that there is a consumer base that is looking for clothing online, but she also recognizes that there are customers that have never shopped online and made a habit of buying clothes through the e-commerce methods. This is why she is putting so much effort into building a brand where people do not have to choose.
They can shop online if they want to, but they can also shop offline if they prefer. This is why she is opening so many new stores in the near future. Hudson does not want to restrict her customer base in anyway. Kate wants people to be able to shop the Fabletics merchandise in whatever way that they are comfortable. She wants to cater to communities online and offline.